A Global Spirits Leader’s Recipes
for Good.

When it comes to positive impact, Bacardi Limited serves it up like no other, as proudly highlighted in their 2022 ESG (Environmental, Social, and Governance) Report.

The report itself shines a spotlight on the company’s key initiatives across four priority areas: Good Futures (focusing on people and community), Good Footprint (addressing environmental impact across Bacardi Limited’s portfolio of brands), Good Sources (highlighting ethical and sustainable sourcing practices), and Good Choices (encouraging responsible consumption.)

The theme of the report, “Recipes for Good,” stems from the company’s roots as a family-founded business, and is brought to life through the idea of sharing recipes with the ones you love. A custom suite of photographic assets was created to aide in the visual storytelling, and focuses on moments of gathering and the joy that togetherness brings.

The brand’s core palette has been thoughtfully utilized to distinguish between the four main sections, while bringing to life the dynamic ways Bacardi gives back to its people and the environment.